Cadbury to sell mainstream Fairtrade chocolate
March 5, 2009 – Yesterday confectionary maker Cadbury and the Fairtrade Foundation announced their plans to source the cocoa for Cadbury’s mainstream chocolate brand, Dairy Milk, under Fairtrade terms. This certified chocolate bar is expected to be available in the British and Irish shops by August 2009.
Herewith the procurement of Fairtrade cocoa produced in Ghana will triple from around 5,000 tonnes to 15,000 tonnes annually. Cadbury’s announcement is in line with its Cocoa Partnership Program, an initiative to improve the working and living conditions of 500,000 Ghanaian cocoa farmers in the next ten years.
Although certified cocoa is already used in premium high-quality chocolate, Cadbury is the first multinational to use certified Fairtrade cocoa for a conventional chocolate product on the British market. There is little indication that chocolate manufacturers, like Mars and Nestlé, will use certified cocoa on any major scale in their established brands at any time soon.
> Press release Cadbury