Tchibo commits to sustainably sourced UTZ CERTIFIED coffee
June 16, 2011 – UTZ CERTIFIED is proud to announce that Tchibo, one of the leading roasting company in the world, joined the UTZ CERTIFIED program and will buy increasing amounts of UTZ CERTIFIED coffees.
Interest in certified coffee has grown in recent years as more and more consumers seek assurance that the food they buy is safe and that the ingredients have been produced in an ethical and responsible way. “We have seen the willingness of leading companies to invest in and commit to sustainability grow strongly the last couple of years,” said Han de Groot, Executive Director of UTZ CERTIFIED. “We are excited to welcome Tchibo as part of the UTZ CERTIFIED coffee program. With the commitment of Tchibo, UTZ CERTIFIED reaches a new milestone, endorsing the sustainability efforts of the market leader in Germany, and creating opportunities for coffee producers worldwide to better market their product and improve their livelihoods.” Tchibo is investing in sustainably grown coffee to make the coffee sector sustainable in the long run. This is only achievable when all parties within the coffee sector closely cooperate. Only when all stakeholders work together effectively and efficiently, will it be possible to reach the 25 million coffee farmers and make the coffee sector sustainable. “Tchibo is working together with all internationally recognized standards of the sector like Fairtrade, Rainforest Alliance, Bio seal and baseline standard 4C,” said Achim Lohrie, Director Corporate Responsibility of Tchibo. “We are happy to now also have UTZ CERTIFIED as our partner.” UTZ CERTIFIED focuses on the empowerment of farmers, deliver the qualities and quantities that the market demands in order to improve their income. “Especially in times of crucial changes in the sector, climate change for example, improving the production process is one of the core challenges which we also support in our own projects,” said Lohrie. In the first five months of 2011 (figures from January 1st to May 31st) almost 70,000 metric tons of UTZ CERTIFIED coffee was sold, an increase of 45% compared to the same period last year. The high volume is a continuation of the growth path in 2010 when in total 121,000 metric tons of UTZ CERTIFIED coffee was sold and nearly 400,000
metric tons certified, a growth of almost 50% compared to the year before.